Primabake Reinvents the Customer Experience by Bringing Baking Paper to Life

At Papeteries du Léman (PDL), innovation goes hand in hand with experience. That’s why Primabake is proud to unveil a new kind of customer journey—one that goes far beyond the traditional plant visit.

Rather than offering a standard walkthrough of our production facilities, we’ve reimagined what it means to truly understand baking paper. The Primabake experience invites customers into a fully immersive exploration of our product—from its technical conception to its full life cycle. It’s a hands-on approach designed to bring the material, its purpose, and its value into sharper focus.

While lab tests and quality certifications are essential, they don’t always tell the full story. We believe that to fully grasp the performance and versatility of Primabake paper, one must experience it in the environments that matter most: real kitchens, with real challenges, and real expectations.

This unique experience encourages participants to step into the shoes of their end users. In a dynamic, guided setting, our guests don’t just observe—they engage. They become the cook, the baker, the decision-maker. It's an opportunity to discover how Primabake supports consistency, creativity, and sustainability at every step.

“At PDL, we don’t just manufacture paper—we shape solutions that empower professionals,” said Stéphane Barbereau, General manager at PDL. “This experience brings our partners closer to what truly matters: the people who use our paper every day.”

Primabake’s customer experience is not about watching—it’s about doing. It’s a chance to better understand what makes a baking paper reliable, safe, and adaptable, all while gaining new insights into consumer needs and expectations.

For those who value performance, sustainability, and innovation, the Primabake experience is a journey worth taking.

For media inquiries or further information, please contact: Alizée Degorce Email: alizee.degorce@avere.pro Phone: +33 698961146

For more information, visit primabake.com

About Papeteries du LémanPapeteries du Léman (PDL) is a leading specialty paper manufacturer, known for its high-quality, eco-conscious products such as Primabake baking paper. With a century of papermaking expertise, PDL is committed to driving sustainable innovation and crafting reliable solutions for professionals in the culinary and packaging industries. Learn more at primabake.com.

*Please note that all faces have been modified with AI to maintain the anonymity of our clients